11/6/2022 0 Comments Synergykm cross platform![]() The lower the audience overlap among audiences exposed to multiple media, the greater the potential for synergy. Subsequent close-by exposures can have a positive effect, but the impact is lower.Ī multi-platform media mix needs to reach more people without wasting advertising dollars by hitting the same consumers multiple times with the same stimuli within a short window. 1+ reach is key, and evidence to date shows that advertising’s greatest sales effect occurs when an individual moves from zero to one exposure (Wind and Sharp, 2009). Synergy Effect 1: Build cumulative reach more effectivelyĪdvertising can only impact the people it reaches.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |